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WHAT ESSENCE OFFERS

REACH THE RIGHT PATIENTS AND THEIR PROVIDERS WITH THE RIGHT MESSAGE AT THE RIGHT TIME TO DRIVE INCREASES IN VACCINATIONS, DIAGNOSES AND TREATMENT OPTIMIZATIONS.

We don’t just hope to reach your target patient – We know we do.

Essence uses real-world patient data, including claims, diagnostic codes and prescription histories, to identify and segment patient populations with precision. Instead of relying on broad demographic or behavioral data like most direct-to-consumer solutions. Essence enables you to communicate direct-to-patient, targeting individuals with specific care needs based on their medical history, claims data, treatment adherence and other actual clinical indicators.

WHY TARGET A PERSONA THROUGH A DIRECT-TO-CONSUMER APPROACH WHEN YOU CAN TARGET PATRICIA THROUGH ESSENCE’S DIRECT-TO-PATIENT NETWORK?
HOW THEY DO IT

Direct-to-consumer (DTC)

TARGETED SPECIFICALLY BY

  • Demographics
  • Psychographics
  • Geographies
  • Behavioral Traits

DELIVERED

  • Indirectly through media channels
  • Broadly
  • From a brand or manufacturer

CALL TO ACTION

  • Consider brand
  • Talk to your doctor

MEASUREMENTS

  • Click-through rates
  • Viewership
HOW WE DO IT

Direct-to-consumer (DTC)

TARGETED SPECIFICALLY BY

  • Demographics
  • Procedure Codes
  • Prescription
  • Diagnosis-related Group

DELIVERED

  • Directly through patient’s preferred communication choice
  • Specifically (and in some cases to corresponding HCP as well)
  • Your message in the voice of their payer, health system, or pharmacy

CALL TO ACTION

  • Schedule an appointment to address
    a specific identified care gap

MEASUREMENTS

  • Appointments made, HCP visits, Rx
    administered, gaps closed

Want to reach your target patient’s treating provider? We do that too.

Unlike traditional approaches that target physicians based on prescribing volume, we connect with the specific providers who provide care for your target patients directly in their workflow. This patient-first approach enables more relevant conversations about your therapies at the moment of care.
HOW THEY DO IT

Direct-to-provider

TARGETED SPECIFICALLY BY

  • Rx/Rx class history / numbers
  • Only suggests higher likelihood
    of seeing appropriate patient
  • Force-tiered based on these numbers

DELIVERED

  • En masse through direct (e.g., email) and
    indirect (e.g., digital media) platforms
  • From a brand or manufacturer

CALL TO ACTION

  • Learn more about RX or Rx class
  • Consider Rx / RX class for your patients

MEASUREMENTS

  • Click through rates
  • Viewership
HOW WE DO IT

Direct-to-your-patient's
treating provider

TARGETED SPECIFICALLY BY

  • Identifying your target patient, then
    reaching out to their treating HCP

DELIVERED

  • Directly into HCP workflow (not as a banner ad)
  • Directly delivered via fax and/or EHR
  • Your message from their employer and/or patient's payer

CALL TO ACTION

  • Schedule an appointment
    with your patient, Patricia.

MEASUREMENTS

  • By provider visits, diagnoses, Rx data
  • Comes directly from EHR, or claims data

Unprecedented access
to the healthcare
ecosystem -
no assembly required.

Reach audiences at the scale of TV but with the precision of patient-level data. One single agreement gives you immediate access to 195M+ patients and 1M+ providers across 330+ health systems, 150+ health plans, and 37,000+ pharmacies.

PAYERS

150+ HEALTH PLANS

HEALTHCARE SYSTEM

330+ HEALTH SYSTEMS

PHARMACIES

37K+ PHARMACIES

PATIENTS

195M+ PATIENTS

HCP

1M+ HEALTHCARE PROVIDERS

Clicks and views are nice -
outcomes and visits are better.

Our platform delivers your message through trusted healthcare providers,
achieving engagement rates traditional channels can’t match. These
communications drive patients to take specific health actions, from
scheduling appointments to filling prescriptions, creating measurable
results directly tied to your brand objectives.

Your message

TRUSTED VOICE

HCP

Your Patients

MEANINGFUL ENCOUNTER

Optimized patient care

Your message

TRUSTED VOICE

HCP

Your Patients

MEANINGFUL ENCOUNTER

brand growth

Measure the true impact of your initiatives with unprecedented precision. Using direct claims, EHR, and pharmacy data, you’ll know exactly the precise clinical and commercial impact of your patient and provider outreach.

Tell the entire patient story - with no chapters missing.

COHORTS IDENTIFIED

PATIENTS ENGAGED

APPOINTMENTS SCHEDULED

HCP VISITS

INTENDED ACTIONS TAKEN

PRESCRIPTIONS WRITTEN

ENGAGEMENT
activation
outcomes

Results you can count
on - and on ... and on.

Confidently drive meaningful health encounters between patients and their providers and improve health outcomes. Our programs deliver measurable results that transform patient care and accelerate brand growth through unprecedented precision targeting and data-driven activation.

ADULT VACCINE ADHERENCE

0 X
IMPROVEMENT IN VACCINATION RATE VS CONTROL

ADOLESCENT / YOUNG ADULT VACCINE ADHERENCE

0 X
IMPROVEMENT IN VACCINATION RATE VS CONTROL

REPIRATORY CONDITION PROGRAM

0 X
INCREASE IN SPECIALIST VISITS VS CONTROL

RENAL CONDITION

+ 0 %
INCREASE IN PRESCRIPTIONS VS CONTROL